Main Article Content


This research examines educational marketing management strategies to enhance student enrollment interest at SDIT Harith Foundation in Palopo City. It focuses on three primary objectives: 1) Describing the strategies used to increase student enrollment interest, 2) Identifying challenges encountered by the educational marketing management team in achieving this goal, and 3) Outlining the solutions employed to overcome these challenges. The research uses a qualitative approach with a descriptive methodology. The subjects include the school principal, teachers, staff, and parents of prospective students at SDIT Harith Foundation in Palopo City. Data collection methods involve interviews and document analysis, with data processing through reduction, presentation, and verification. Findings from the study are as follows: 1) SDIT Harith Foundation implements a range of comprehensive strategies to boost student enrollment interest. These include market segmentation, brand development, communication and promotional tactics, stakeholder engagement, product adjustment, market research, pricing, distribution, and feedback analysis; 2) Despite these efforts, the school faces challenges such as competition with other educational institutions, varied learning styles among students, coordination among departments, and the need for clear communication with parents; 3) To address these challenges, the school has adopted various solutions. These include curriculum innovation, facility improvements, personalized learning, enhanced inter-departmental coordination, and transparent communication with parents to build trust. These strategies and solutions have proven effective in boosting enrollment interest and highlighting areas for ongoing improvement.


Marketing Management Scholl Enrollment Excitement

Article Details

How to Cite
Paluru, M. C., Said, R. A., & Bulu, B. (2024). Unleashing the Power of Marketing Management to Boost School Enrollment Excitement. International Journal of Asian Education, 5(2), 123–133.


  1. Abd. Rahman Getteng. (2005). Pendidikan Islam di Sulawesi Selatan, (Tinjauan Historis dari Tradisional Hingga Modern). Graha Guru.
  2. Abdur Rahman Assegaf. (2013). Aliran Pemikiran Pendidikan Islam; Hadharah Keilmuan Tokoh Klasik Sampai Modern. Rajawali Pers.
  3. Al-Bukharἷ, A. A. bin M. I. (2007). Sahih al-Bukhari. Dar Fikr.
  4. Amiruddin, A., Nurdin, N., & Ali, M. (2021). Islamic Education Teacher Communication Strategy in Increasing Students ’Learning Interest. International Journal of Contemporary Islamic Education, 3(1), 41–61.
  5. Aulia, M., Rahman, F., & Sukarno, S. (2023). Marketing Management of The Principal in An Effort to Increase the Number of New Students in Madrasah Aliyah Nurul Iman Singkut. International Journal of Education and Digital Learning (IJEDL), 1(4), 133-138.
  6. Azis, A., Amalina, S. N., & Azharotunnafi, A. (2021). Islamic Historical Studies: The Beginning of the Emergence of Islam and the Development of Islamic Culture in Southeast Asia. Riwayat: Educational Journal of History and Humanities, 4(2), 117-125.
  7. Chandra, T., Hafni, L., Chandra, S., Purwati, A. A., & Chandra, J. (2019). The Influence of Service Quality, University Image on Student Satisfaction and Student Loyalty. Benchmarking, 26(5), 1533–1549.
  8. Dei, D. G. J., Kankam, P., Anane-Donkor, L., Peasah, T. E., & Puttick, C. P. (2023). Strategies for Enrolment Management in Private Universities in Ghana During the COVID-19 Pandemic. International Journal of Educational Research Open, 5, 100294.
  9. Djubaedi, D., Rohadi, T., & Kodama, Y. (2023). Core Entrepreneurial Competencies for Local Content Curriculum. International Journal of Educational Qualitative Quantitative Research, 2(1), 12-17.
  10. DP, U., Ahmad, A., & Palengkey, R. D. (2022). Fitrah Manusia (Peserta Didik) dalam Perspektif Hadis. Cendekia: Jurnal Ilmiah Pendidikan, 10(2), 313–321.
  11. Fatoni, A., Bachtiar, M., & Fauzi, A. (2024). Marketing Strategy of Educational Services in Improving Competitiveness and Quality of Madrasah Aliyah in Menes Pandeglang. Attractive: Innovative Education Journal, 6(1), 473-479.
  12. Ghufron, G., Khusnurridlo, M., Najiburrahman, N., Baharun, H., & Muchlis, M. N. H. (2023). Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7(1), 179-190.
  13. Henry, A. (2021). Understanding Strategic Management. Oxford University Press.
  14. Hidayat, D., Anisti, Purwadhi, & Wibawa, D. (2020). Crisis Management and Communication Experience in Education during the Covid – 19 Pandemic in Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(3), 67–82.
  15. Hwang, Y.-S., & Choi, Y. K. (2019). Higher Education Service Quality and Student Satisfaction, Institutional Image, and Behavioral Intention. Social Behavior and Personality: An International Journal, 47(2), 1–12.
  16. Iffah, F., & Fauziyah, Y. (2021). Marketing Management of Boarding School in Increasing Community Interest. Nidhomul Haq: Jurnal Manajemen Pendidikan Islam, 6(2), 309-322.
  17. Ismail, I., Ali, H., & Us, K. A. (2022). Factors Affecting Critical and Holistic Thinking in Islamic Education in Indonesia: Self-Concept, System, Tradition, Culture.(Literature Review of Islamic Education Management). Dinasti International Journal of Management Science, 3(3), 407-437.
  18. Juwariyah. (2017). Dasar-Dasar Pendidikan Anak Dalam Al-Qur’an. Teras.
  19. Kementrian Agama RI. (2017). Al-Qur’an dan Terjemahnya. Karya Toha Putra.
  20. Kusumawati, A. (2019). Impact of Digital Marketing on Student Decision-Making Process of Higher Education Institution: A Case of Indonesia. Journal of E-Learning and Higher Education, 2019, 1–11.
  21. Latif, M. A., Munastiwi, E., & Humaida, R. (2021). Marketing of Early Childhood Education Institution: Covid-19 Pandemic vs. Normal. Child Education Journal, 3(3), 137-149.
  22. Leenders, H., de Jong, J., Monfrance, M., & Haelermans, C. (2019). Building Strong Parent–Teacher Relationships in Primary Education: The Challenge of Two-Way Communication. Cambridge Journal of Education, 49(4), 519–533.
  23. Lim, W. M., Jee, T. W., & De Run, E. C. (2020). Strategic Brand Management for Higher Education Institutions with Graduate Degree Programs: Empirical Insights from the Higher Education Marketing Mix. Journal of Strategic Marketing, 28(3), 225–245.
  24. Linggar Anggoro M. (2010). Teori dan Profesi Kehumasan Serta Aplikasinya di Indonesia. Bumi Aksara.
  25. Martinelli, I., & Khairiah, N. (2024). Concretization of Online Accreditation to Improve the Quality of Digital Technology-Based Education Services in the New Normal Era. PERSPEKTIF, 13(1), 18-31.
  26. Manafe, L. A. (2023). Evaluation of Marketing Strategies for Educational Services in Increasing Public Interest. International Journal of Business and Applied Economics, 2(4), 601-612.
  27. Mundir, A., Baharun, H., Soniya, S., & Hamimah, S. (2022). Childhood Behavior Management Strategy Based on Fun Learning Environment. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(4), 2583–2595.
  28. Nahar, S., Salminawati, S., & Zaman, R. M. M. K. (2023). Instilling Character Values in Early Childhood According to the Qur'an Surah Luqman Verses 12-15 (Study of Tafsir Al-Maraghi and At-Tarbawi). JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan), 8(2), 1043-1055.
  29. Neuman, D. (2014). Qualitative Research in Educational Communications and Technology: A Brief Introduction to Principles and Procedures. Journal of Computing in Higher Education, 26, 69–86.
  30. Onsardi, O., Wulandari, K., Finthariasari, M., & Yulinda, A. T. (2021). Impact Of Service Marketing On Student Decisions. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 7(2), 234-254.
  31. Permatasari, A. N., Soelistiyowati, E., Suastami, I. G. A. P. P., & Johan, R. A. (2021). Digital Public Relations: Trend and Required Skills. Jurnal ASPIKOM, 6(2), 373.
  32. Pham, L., Limbu, Y. B., Bui, T. K., Nguyen, H. T., & Pham, H. T. (2019). Does E-learning Service Quality Influence E-learning Student Satisfaction and Loyalty? Evidence from Vietnam. International Journal of Educational Technology in Higher Education, 16(1).
  33. Rohim, M. N. (2019, December). Marketing Strategy for Educational Services. In 3rd International Conference on Education Innovation (ICEI 2019) (pp. 21-24). Atlantis Press.
  34. Santoso, N. R., Dewi, E. A. S. K., Arviani, H., & Achmad, Z. A. (2021). Public Relations Professionals’ Communication Strategies in Responding to the COVID-19 Pandemic Based on Gender. Plaridel, 18(1), 295-316.
  35. Tien, N. H., Minh, H. T. T., Anh, D. B. H., Ngoc, P. B., & Trang, T. T. T. (2021). Brand Building and Development for the Group of Asian International Education in Vietnam. Psychology and Education, 58(5), 3297.
  36. Wahyuni, S., & Bhattacharya, S. (2021). Strategy of Islamic Religious Education Teachers in Increasing Student Learning Motivation. Tafkir: Interdisciplinary Journal of Islamic Education, 2(2), 229-249.
  37. Yusuf, M. (2019). Dasar-Dasar Pendidikan Anak Dalam Surah Luqman. Progresiva : Jurnal Pemikiran Dan Pendidikan Islam, 8(1), 48.